Close this search box.
Check us out at our new address: 4422 Bruce Road, Vegreville, AB T9C 1C3

The NuEarth Team

Terry Stroshein

CEO (Chief Executive Officer)

When Terry founded NuEarth Soil Solutions in 2008, he wanted to be part of the change in helping to grow Canada’s grain industry. Bringing over four decades of industry experience with Cargill Grain and the Saskatchewan Wheat Pool, Terry focuses on soil health and plant nutrition. In his free time, he can be found cheering on his home teams in hockey and football, camping, fishing, and taking a stroll with Sadie, his faithful furry friend, by his side.

Dave Stroshein

CSO (Chief Sustainability Officer for Equipment)

A heavy-duty mechanic by trade, Dave joined the NuEarth team after transitioning away from a career in the construction industry. He attended the Northern Alberta Institute of Technology (NAIT) to train as a Medium and Heavy Vehicle and Truck Technician. When he is out of the shop, Dave can be found in the great outdoors taking in a hiking trip, golfing, and camping.

Kyle Stroshein

CFO (Chief Financial Officer)

Kyle graduated from the University of Saskatchewan with a Bachelor of Commerce with a focus on accounting before earning his Chartered Insolvency and Restructuring Professional designation in 2013. Bringing his expertise in small business accounting to NuEarth, Kyle has recently joined the team as the Chief Financial Officer. In his free time, Kyle can be found on the soccer field and volunteering with the youth of Vancouver Island teaching financial literacy.


Executive Assistant

Always present as Terry’s right hand gal, Sadie is a proud member of the NuEarth welcoming committee. Tail in the air and a spring in her step, Sadie loves meeting each of our customers, ensuring that they know they are welcome in the yard and ready for anything. Sadie’s passion for NuEarth is fuelled by her love for the great outdoors, spending hours in the field and soaking up the sun. When the workday is done, Sadie loves going for a walk, playing fetch, and protecting the yard from trespassing squirrels and gophers.